Chatbot marketing is a method of promoting products and services through artificial intelligence which is a computer application that transmits conversations with users according to a predetermined scenario or with the help of artificial intelligence. Brands create this virtual assistant using a chat bot builder, connect it to messaging apps like Facebook Messenger, WhatsApp, Snapchat, Telegram, etc., or add it to their site.

Content
  1. Benefits of Chatbot Marketing
  2. How can a chatbot help you?
  3. Marketing Advice Chatbot

The world’s first “chat” was developed under the name Eliza in 1967 to demonstrate human-machine communication. Today, chatbots help companies achieve a high level of user interaction and solve user problems, while talking to potential customers directly in their own space. It ensures profit growth but at the same time it requires responsibility and respect.

Benefits of Chatbot Marketing

  • Saves time and money
  • Helps segment traffic
  • Gives a quick answer
  • Speeds up the payment process
  • Suitable for any business
  • Increases engagement
  • Gives data for analysis
  • Helps feed lead

Let’s discuss in detail each aspect.

  • Save time and money. A chatbot allows your business to serve more customers with fewer resources and efforts. Unlike humans, a chatbot does not require a salary and operates 24/7, which means that creating a chatbot is a one-time investment.
  • Help segment traffic. Chatbots diversify your audience by driving the conversation in different directions. For example, a person interested in pricing is likely to be an interesting leader, so a chatbot might offer to place an order directly in the chat. In case people need more information, the chatbot should provide all necessary details about your product or service.
  • Give a quick answer.An instant answer allows users to quickly solve their problems and leads to a positive user experience for your customers. If done correctly, the chatbot will improve your brand image and increase the sense of trust associated with your company.
  • Speeds up the payment process. You can use chatbots to complete invitations without prompting users to go to the site. Placing orders and paying directly in chat takes less time and effort from your customers to buy from you. To do this, you need to connect PayPal or other money transfer services to your chatbot. How useful are e-commerce stores!
  • Increases engagement. The conversation takes place in messaging apps like Messenger, WhatsApp, WeChat, etc., with a large audience — about 5 billion users, according to MessengerPeople. This means that you will have the opportunity to connect with a highly focused audience on a global scale.
  • It gives data for analysis. All the data collected with the help of your chatbot gives you insight into the needs and preferences of your audience. With this data, you can adjust your chatbot marketing strategy as well as overall marketing to achieve better financial and informational results.
  • Leading Farming Assistance. With marketing chat bots, you can seamlessly and quickly move potential customers down the sales funnel. If you sell shoes, you can show off different models, colors, and characteristics – anything to warm leads and help them decide that your services are worth their money.

How can chatbots help you?

  • Making Orders
  • Customer Service
  • Scheduling Appointments
  • Tracking Orders
  • Sharing News and Updates

Now that we know why chatbots are so important to marketing, let’s review some of the functions they can handle in your business.

  • It allows you to place orders. If you run an e-commerce store, sell clothes, food, accessories, etc., a chatbot saves your life as it allows you to receive orders directly in the chat. In the event that the user is not yet ready to make a purchase, the chatbot can at least narrow the search before the customer contacts a real person. For an organic food store, it will help to know what vegetables a person needs – and only then contact the salesperson.
  • Provide customer support. Chat Bot is a great helper for answering frequently asked questions. Besides, the chatbot works 24/7, helping to solve the problem of different time zones. For a financial advisory firm, located in the US with most of their client base in India, a chatbot will help to avoid hiring customer support on a two-shift basis.
  • Scheduling appointments. A chatbot can be extremely useful for individual brands in any industry – hair stylists, fitness trainers, DJ services. You can connect it to Google Calendar, and your virtual assistant will take care of appointments while you cut your hair, move your body, or move around in vinyl.
  • Order Tracking.”She said my shipment would arrive in three days, but I never received it!” Chatbots free you from the hassle that always comes with selling merchandise. A sophisticated chatbot allows you to keep track of parcels, while the simplest can notify a person about the shipment and shipment automatically. Wouldn’t it be nice to ask for a review after two weeks and offer another product?
  • Exchange news and updates.When people start communicating with your brand, you can offer to provide them with the latest news: new collections of clothes, fashion shows, etc. Chatbots can help you stay in touch with your audience and engage people.

Chatbot Marketing Tips

  1. Discover frequently asked questions for your business
  2. Build specific conversation tunnels
  3. Verify your chatbots
  4. Make your bot stand out
  5. Request permission to share news
  6. Request data
  7. Upgrade your

chatbot Read on for more information on this topic.

  1. Discover frequently asked questions for your business. To create a useful chatbot, check out what difficulties people usually encounter and what they don’t understand when using your product or service. You can analyze the data on any marketing platform you already use, by submitting a small survey or getting feedback from the customer support team.
  2. Build specific conversation tunnels. Your chatbot needs to be very specific when troubleshooting. Any step other than a certain task will lead to an unpleasant experience for users because chatbots are still limited in understanding what people want. Define feedback for the user, and create a conversation tunnel – one for each task such as answering frequently asked questions, confirming invitations or scheduling appointments. In the event that your chatbot does not understand the query, tell people that they can contact someone at any time.
  3. Check your chatbots. Try the chatbot yourself first, or show it to your friends and colleagues. After launching a chatbot, analyze how your audience interacts with the chatbot to gain insights on how to improve it.
  4. Make your bot stand out. Since a chatbot strives to mimic the conversation of a real person, give it a name based on your industry. If you study coding, let it be coding or a logo – if you provide car rental services. Make sure the style of the call relates to your overall brand image and prestige, i.e. a formal form of finance, Medicare, insurance and a more informal style for other services.
  5. Request permission to share news.Once the user starts communicating, you can send scheduled messages with updates and news. But do not think that it allows you to bomb users: they will stop it immediately without thinking twice. Ask for permission first and agree to frequent forwarding of messages on your end. It is better not to take it too much.
  6. Request data. It’s okay to ask users to share some data like name, age, location, etc. Your motivation is to offer a more personalized way of interacting in the future. Additionally, ask your audience to leave their email address to continue communicating on other platforms if chatting is not convenient for them.
  7. Upgrade your chatbot Make sure people know about your chatbot