Landing page exit rate is the percentage of users who leave a site within a few seconds after entering it. They do not track links and do not interact with the page.

Content
  1. Why is it important to track your landing page exit rate?
  2. 8 Reasons Why Your Landing Page Exit Rate Is High
  3. 5 Tips To Reduce Your Bounce Rate

In this article you will discover why it is important to track your landing page exit rate, learn about the factors that affect your landing page exit rate and get some tips to reduce it.

Why is it important to track your landing page exit rate?

The rate of exit from the landing page to the site is a Google ranking factor. Search engine algorithms consider a page with a high exit rate than the landing page is irrelevant to the user’s queries. This means that it does not help people find answers to their questions. As a result, this page moves down the SERP, making way for more relevant pages.

With Google Analytics, you can check your site’s exit rate report. Go to Behavior, then click Site Content and All Pages. Alternatively, you can get a leave rate from the landing page of any specific site page.

Source: Hotjar

Now you might be interested in the typical checkout rate. There is no good or bad exit rate as it depends on the industry and type of your location. For some companies, a high landing page exit rate is a good thing. For example, if your site has only one page that shows prices for your services and your phone number, users will leave it immediately after they contact you because they found what they were looking for. Same with blogs and stores that sell multiple items. Users should no longer navigate the site if they find the necessary answers. The abandonment rate of these sites can be as high as 100% and that’s fine.

If your site has hundreds of pages and the drop-off rate of some of them makes you worry, check out some of the factors that affect it below.

8 Reasons Why Your Landing Page Exits High Rate

Slow site speed, low quality content and links, exaggerated forms, errors, and misleading meta descriptions keep users bouncing. These are just some of the reasons why people decide to leave the page. Let’s take a closer look at each factor.

  1. Site speed is slow: 70% of customers admit that loading speed affects their buying decision. 46% of users will never visit a poorly performing site again. High competition allows consumers to be selective. It is highly unlikely that a user opening your site for the first time will have to wait more than 5 seconds for your site to load.
  2. Title and meta description misleading: Online users judge the quality of your site by evaluating the title and meta description. If they promise to answer their questions, they will click. Imagine their disappointment if the page didn’t provide answers. Some marketers try to maneuver the search and create misleading meta descriptions that will act as click bait. As a result, they have a high abandonment rate and a large number of dissatisfied visitors to the site.
  3. Error 404: “Page Not Found” provides users with the worst experience ever. As a result, the number of bounces increases exponentially and your page sinks very quickly to the bottom of the SERP. You may not be aware of 404 errors, so check them regularly in Search Console and remove them immediately.
  4. Low quality content: Ensure that the keywords selected match the user’s intent. Meeting the needs of your visitors should be your top priority. Avoid filling a page with keywords to get a higher ranking – it won’t help. Pay special attention to the structure of your page. It should be easy for site visitors to crawl the page without a thorough reading. Use headings, subheadings, lists, tables, and pictures. It will help you create easily digestible content.
  5. Low Quality Inbound Links: Your inbound links and referral links can increase your abandonment rate. Pay attention to the websites you place, and embed text and context. Creating links separate from these factors will only harm your site’s performance. Ensure that publishers add links to your site on relevant pages whose target audience may be interested in your site. Otherwise, you will have a high landing page exit rate, and Google may treat your activities as those that trigger a search.
  6. Bad User Experience: User experience is the way people feel when they scroll on your page. Too many pop-ups, sign-up forms, and call-to-action buttons will disrupt their experience. Evaluate your page to ensure that there is nothing preventing users from navigating it and taking the desired action.
  7. Requesting Too Much Personal Data: People are suspicious of sites that ask them to immediately enter their card number or share a lot of information through a registration form. When they first see your site, users don’t even know why you need this data and their request will only scare them away.
  8. The site is not optimized for mobile. The lack of a mobile version of the site is a major omission today. Users don’t have to spend half an hour navigating your site and using horizontal scroll bars to place an order as they can enter a competitor’s mobile site.

Now that you know why users are coming back from your site, check out the tips below to improve your performance.

5 Tips to Reduce Your Bounce Rate

Depending on the factors affecting your site’s landing page exit rate, you already know what can be improved. Check out some of the vital issues below.

  1. Analyze Your Customer Journey: Examine the way your customer goes from searching your site to making a purchase. Analyze why they left school and what causes difficulties at each stage. They may encounter misleading expectations, too many forms, call-to-action buttons or inappropriate payment methods. It’s also all about analyzing your customer experience.
  2. Create additional landing pages: Each landing page should have one destination. If you only have one page asking users to do it and so on, they will get frustrated and leave it immediately. So, if you sell multiple products or services, create a separate page for each to describe their features.
  3. Use one CTA button: Since each page has one purpose, your call-to-action should be the only purpose as well. Asking too many users will make them feel confused. Make sure your call to action is clear and striking. Users need to understand why they are taking this step, so be consistent when designing your landing page.
  4. Design your content: Content design is just as important as quality because it allows readers to easily absorb and assimilate it. For this purpose, use appropriate headings and subheadings, lists, tables, paragraphs, images, charts, screenshots, bold keywords, whitespace, etc.
  5. Provide a smart internal link: If you publish articles regularly, the internal link will be useful for your readers to understand the topic better. Internal linking means providing links to other valuable resources on the same topic to get a clear picture of it. This ensures a seamless structure of information. When linking to third-party sites, leave them open in a new window. This way users won’t have to click Back to read your article, which positively affects their user experience.

Congratulations, you now know when it is important to track the exit rate of your landing page and how to improve it. Track this site’s performance index regularly to improve your rankings!